Posts Tagged ‘three sisters brand’

Three Sisters brand cereal is exclusively in Whole Foods. But will it be exclusively in my pantry? Stay tuned for the kid taste test results and a deeper dive into what this brand is really about.

Working late again. Went to Chipotle because K and J promised that they “try” to source their food locally. Considering I went to Whole Foods last night and bought kid food, I guess that’s about where I am too.

The kid food  issue is an issue. Making choices to give up the convenience and variation in my own diet is one thing, but to switch things up  on my children feels questionable. It’s a a process that shouldn’t be dropped on them like a bomb. My modus operandi used to be to buy “organic” processed food. But really, what are the benefits of organic processed foods? Are they healthier or better for the environment? Maybe processed food is just processed food? Does that mean the days of organic “fruit loops” was over?

On Monday, we ran out of breakfast cereal. We also ran out of broccoli. I have anxiety about having enough food. I have even more about having enough food to feed my kids. And, like most moms, I’m worried about them eating enough veggies. Broccoli is the kid-friendly veggi of the 21st century. On Earth Day, for example, they served macaroni and trees and all the kids were psyched.

I’m developing a love-hate relationship with Whole Foods in general. They’re like the boyfriend who’s super hot and I can’t quite dump but know I should. When I first bought Milk Thistle Dairy milk from the farmers market, I said to the woman selling the milk,”Isn’t this milk cheaper at Whole Foods?”

She shot me a dirty look and said that she thought Whole Foods was terrible. I can’t remember what she said word for word, but her point was basically that Whole Foods pays lip services to organic and sustainable eating but really is just a corporation. I believe she said something about, “I believe in talking to people and not market shares.”

She had a point. But as I said to her, “Whole Foods led me to here.”

“That’s not how it normally works,” she said.

And I can see how she’s right. Why wouldn’t I love Whole Foods? I can buy  the organic equivalent of all the trappings of American kid cuisine. I buy organic “Honey Nut Cherrios and Fruit Loops.” I buy Whole Foods brands Oreo-like cookies that promise no high fructose corn syrup. I get convenient boxes of macaroni and cheese — hey, I even have a package of  Trader Joe’s brand single serving size mac and cheese in my pantry. I buy organic broccoli from California and I’ve bought organic pears  — which I just realized on Monday were from Argentina. (I didn’t buy them, even though Blaise requested them)

I can give my kids the American eating experience and feel good about it.

It’s weird, and interesting, that I actually care enough about “normal” food. I never budged on white bread or soda. (they are just a no way.) And I always gave John a hard time that he never pushed his kids to eat vegetarian (Devon actually came to it on his own!)  But the mass market push is that to give a child a happy childhood you need to buy him or her that good breakfast that will start his day right, feel great, add a snap, crackle and pop to their day. Not to mention that kids marketing imprints on little brains really well, and  even when we grow up, those tag lines from those commercials are like a bad pop song — they’re hard to shake.

In the meantime, since I’ve got garbage on the brain, I was thinking packaging when I went shopping. I ended up buying a brand of breakfast cereal in Whole Foods that came in a bag. I didn’t think about whether it was organic. I didn’t think about the fact that it was made in Minnesota. It was in a bag, and that was what I focused on.

Separating the box from the cereal actually had an impact on me. It actually made me uncomfortable. In fact, I felt so guilty about “weirding up” my kid’s “normal” breakfast  I even bought a kind with marshmallows. The bag said, “Ditch the box and save ad tree!”  The bag said “no phony flavors.” The bag said, “yummy.” That’s probably the hierarchy of how their marketing hooked me in.  If I was in a focus group I’d say, “This is a breakfast cereal my kids will like that’s good for the environment. ” The save a tree caught my interest. But really, the “yummy” sealed the deal.

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